Monthly Archives: December 2010

Customer Satisfaction – Measure it

Customer Satisfaction Measurement In every sales management training course I have ever gone to the subject of getting the sales force to identify the client’s needs and then meeting these is, rightly, covered. It is a key subject, which is … Continue reading

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Surveying Your Contracted Customers

Surveying Your Contracted Customers Keeps You In the Game The only way to head off this type of silent erosion is to keep connected to your contracted customers. Seeking their feedback early and often and addressing critical issues helps to … Continue reading

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Customer Feedback Management

Survey tools provide for gathering customer feedback but not for organizing it. Most large firms today have dozens or even hundreds of separate accounts with survey tools. Employees conduct online surveys to solicit the information they need to answer specific … Continue reading

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Customer Satisfaction-Whats it

Because the concept of customer satisfaction is new to many companies, it’s important to be clear on exactly what’s meant by the term. Customer satisfaction is the state of mind that customers have about a company when their expectations have … Continue reading

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SMS Enabled Feedback System

There is no bigger opportunity to efficiently capture customer feelings about a company’s products or services at the point of experience and measuring customer satisfaction. “Ninety-eight percent of mobile phones are SMS enabled out of the box with 94 percent … Continue reading

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Customer Satisfaction Programs – Make it Strong

For more than a hundred years, businesses have gathered customer feedback with the goal of using it to increase customer retention and sales. Early customer satisfaction programs fell short of this goal because they could not quickly relate customer feedback. … Continue reading

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