Surveying Your Contracted Customers Keeps You In the Game
The only way to head off this type of silent erosion is to keep connected to your contracted customers. Seeking their feedback early and often and addressing critical issues helps to retain the growth opportunities that existing customers can offer to your business.
Protecting A Key Asset
We’ve been through plenty of management meetings when several long term contracts are expiring at the same time — creating both practical and perception challenges for companies. You’ll always get one shortsighted genius who’ll insist that long term contracts are evil. The question to be asked is: why didn’t we just keep on top of the customers expectations and satisfaction and take advantage of the time to adjust to them. That makes for much happier contract renewal times. Read Full Story